Videos peoplewatch to the end.send to their friends.save and rewatch.actually remember.
I'm Keyu, a Montréal creator, editor and content strategist. I make cinematic short videos for Instagram,
and I help brands show up in something people would have watched anyway.
Your audience can smell an ad.
So I make adscreatives they'd watch anyway.
01
Myth:People skip branded content.
They skip ads, not brands.
People watch videos that tell them a story, teach them something useful or make them feel something, even with a brand in them. Your brand just has to earn its place in the video.
02
Myth:Premium video needs a film crew.
It needs the right person.
What makes a video feel premium is decided before the camera rolls: the hook, the framing, the light, the pacing, the sound. That's experience, and it's exactly what you're investing in.
03
Myth:If it looks good, it will sell.
Strategy is what sells.
A beautiful video still needs the right hook, the right message and a reason to act. Every video I make, for my page or for yours, is planned around what your audience needs to see before they buy.
01 / Selected work
Every frame counts.
Three projects, three kinds of clients. Start with the one closest to yours.
Aloya Festival · Montréal · Event recap · 30 s
A festival recap that makes you wish you'd been there.
I wanted someone watching from their couch to feel like they'd missed out. So I didn't film the stage. I filmed what people were doing: games, races, a basketball dunk, Pilates on a rooftop.
Hook
A golden-hour shot of the crowd with "POV: summer in Montréal", then me welcoming you in. Within three seconds you know where you are and why to keep watching.
Structure
Each sponsor activation plays like a small challenge with a prize, like free drinks or points, so the video moves like a game and ends on the sunset DJ set.
Sound & look
Quick cuts on a pop track, a warm grade, and score-style captions such as "200 points" to keep it playful.
For your brand
Sponsors appear as something people play with, not a logo in the background. That's the part of an event people remember and come back for.
Chaoxiyuan · Shanghai · Immersive dining · 54 s
A dinner show, filmed from the guest's seat.
Everyone online was talking about this place. I wanted viewers to feel like they had a seat at the table, from getting into costume to the last course.
Hook
A fan snaps open, then acrobats fly over the tables. I show the most surprising moment first and explain later.
Structure
Everything in the order a guest lives it: costume and makeup, the lantern corridors, nine courses with aerial dancers, then where to find the restaurant.
Sound & look
Cuts follow the drums, a whip transition on each costume change, and very little text, so nothing covers the costumes and the lighting.
For your brand
When people can picture themselves at your table, booking one is the next step.
En Marge · Student fundraiser · Episode 1 · 33 s
Day one of a student-run show raising $10K for kids with cancer.
A few students setting out to fill a 1,000-seat theatre for kids with cancer. I wanted people to feel the size of that goal and want to be part of it.
Hook
Me alone on an empty stage, asking whether a few students can fill a 1,000-seat theatre. The empty seats make the point.
Structure
The challenge, then why it matters, then the $10K goal, and an ending that leaves the question open so people come back for episode two.
Sound & look
Quiet in the empty theatre, louder over the concert footage, simple title cards, and subtitles in French and English.
For your brand
A launch works better as a series people can follow over time. Show where you're starting and invite them along.
My storytelling series
My own series · hover and press for sound
Ep 1 · 10 days until CEGEPEp 2 · A TED talk in 1h20Ep 3 · Dreams & balloonsEn Marge · $10K for kids' cancer
Cinematic · widescreen
Travel, food, nightlife & documentary
10 PM in Shanghai · foodFrozen Heart · Shanghai at nightBored in Montréal · rooftop partyRainy temple hike · Hangzhou
Turning 18 in Beijing · documentaryAloya Festival · event recap
Most of what I do is for brands. I also help creators and business owners who want to make better content themselves.
For brands
01 / Get featuredSponsored · PR · Affiliate
Get featured in my content.
Your product or place becomes part of one of my videos on Instagram, used the way I would actually use it. As a paid sponsorship, a PR collaboration where you send the product, or an affiliate deal where I earn on the sales I bring in.
You tell me what you want people to feel. I write the concept, plan the shoot, film it and edit it. You approve the plan and the final cut, and I handle everything in between.
I start by studying your brand, your audience and your competitors, then build a content plan around your story. Each month I film and edit a set of videos, and we look at what worked before planning the next ones.
We look at your page together: your videos, your hooks, how you talk to your community and what's working in your space. You leave with a clear plan. Book one session, or keep going over a few, with feedback on your filming, editing and captions.
After every video, I study what worked and what didn't: the hook, the pacing, where people dropped off. Here's one example, beat by beat. On your project, I apply those lessons in whatever style fits your brand, from storytelling to clean product content.
0–10s
Hook with proof
"I may or may not have gotten free Fast Passes…" A risky claim, and the wristbands in hand right away, so the viewer has to see how.
10–22s
A villain everyone shares
$50 tickets, $80 Fast Passes, $10 water. One meme turns personal frustration into something every viewer relates to.
22–33s
The lightbulb
Endless lines, then the realization: people leaving the park throw away valid passes. The plan is set up in one beat.
33–53s
Real tension, real footage
Cold-approaching families at the exit, filmed handheld. Will it work? The viewer stays to find out.
53–73s
Payoff & a reason to share
Skipping the queues, bonus food passes, then a game-style stat screen (+4 Charisma) that ends it on a laugh.
04 / How we work together
Creative instinct. Scientific process.
Start with an idea, figure out how to make it work, test it, fail, change something, try again. I learned it in research labs. Now I use it on your content.
R
Background research
I study your brand, your audience, your competitors and what's already working on the platforms, so we start from what's known.
H
Hypothesis
A clear, testable bet: "If we open on X and tell it as Y, this audience will stay and act." Written down before anything is filmed.
E
Experiment
Plan, shoot and edit. Each concept is cut with different hooks, changing one variable at a time so the test is fair.
A
Analyze
Retention curves, watch time, saves, shares, comments. We look at what the numbers and the audience are actually saying.
C
Conclusion
Did the evidence support the bet? I share what worked, what didn't and why, in plain language.
I
Iterate & improve
The next round starts from the winners. Every video makes the next one smarter.
05 / Who you'd work with
A letter, not a pitch.
How a student who loves storytelling ended up making content with brands.
18, and already filming for festivals & brands
Based in Montréal, shooting wherever the idea takes me
I speak English, French & Mandarin
Founded Nymeris: two sold-out collections
Click to open ↑
Research intern at IRIC (UdeM), cancer biology
Led Cultural Affairs for my student union
Dean's List, Health Science at Marianopolis
Never a solo act: I work with a great team
06 / Why trust me
Trained in a lab. Sharpened on the feed.
Before I made videos, I spent years on science research, and my projects won provincial and national awards.
The way I work on content comes straight from that.
Project file · VisionnAIre
I built a low-cost AI that detects eye disease. I make videos the same way.
2.2 billion people live with visual impairment, and about 1 billion of those cases could have been prevented. The bottleneck is access: expensive equipment, too few specialists, slow diagnosis. So I designed an ultra-low-cost portable retinal camera prototype, built the datasets, trained convolutional neural networks to read eye images, and made an app to go with it.
97%+accuracy
8major eye diseases detected, plus healthy eyes
10+awards and honours, including Gold at the Canada-Wide Science Fair
What it taught me about making videos
Start with the problem, not the tool.
In the labVisionnAIre started from a question: why do a billion people lose sight they could have kept? The AI came after.
In your contentI start from what your customers care about, then decide what to film.
Test small before you go big.
In the labA prototype is never right the first time. You change one part, test again and keep what works.
In your contentI try different hooks and cuts before we put a budget behind one version.
Let the results tell you when you're wrong.
In the labA model is only as good as its data, and the accuracy score doesn't care how much you like your idea.
In your contentWatch time and drop-off show exactly where a video loses people, so the next one is better.
Make it clear in minutes.
In the labAt science fairs, judges give you a few minutes. If they don't understand the project, the work doesn't count.
In your contentOn Instagram you get a few seconds. Every video has to make sense right away.
Recognized by national & provincial awards, TV and radio features
Canada-Wide Science Fair
Youth Can Innovate
Canadian Nuclear Laboratories
ADRIQ
OCTAS
Réseau Technoscience
IRIC · Université de Montréal
Télé-Québec
Radio-Canada
Canada-Wide Science Fair
Youth Can Innovate
Canadian Nuclear Laboratories
ADRIQ
OCTAS
Réseau Technoscience
IRIC · Université de Montréal
Télé-Québec
Radio-Canada
I've been on your side too
I know what a brand needs from content, because I ran one.
I founded Nymeris, a student clothing brand, and led a team of 11 through design, branding and two launches. Both collections sold out. So when we work together, I think about what the video has to do for your business, not only how it looks.
2collections sold out
11people led
07 / Work with me
Easy to work with. Serious about results.
48–72h first cut
2 revision rounds
3 hook versions per video
A direct line to me, replies within a day
A free call with 3 ideas before you commit
For brands
01
Get featured
A Reel on my Instagram with your product used for real. Paid, PR or affiliate.
I'm choosing 3 brands for my first long-term partnerships, at founding rates and with my full attention. In return, I get to share our results. Could the next logo be yours?
Every project is priced to fit. Book a free call and we'll find the best deal for both of us.
08 / Objections, handled
Questions brands ask before we collab.
Who are you, and why should I trust you with my brand?
I'm Keyu, a creator and editor based in Montréal. I started filming on an iPhone 13 and taught myself everything from framing to colour grading. Since then I've made videos for festivals, venues and causes, won national awards for my research, and built a clothing brand that sold out twice. The best way to judge is the work above, and the first call is free.
Will it look like an ad?
No, and that's the point. Every video is made to be worth watching on its own: it tells a story, teaches something useful or makes people feel something. I plan the hook, the pacing and the message around how people actually watch, and your product comes in the way I'd really use it. It still says exactly what you need it to say, and you'll know why it works.
Do you help with strategy, or only make videos?
Strategy comes first. Before filming, I look at your audience, your competitors and what's performing in your space, then plan the hooks and formats. After posting, we look at watch time and comments to make the next video better.
What do you need from us to get started?
A short call to understand your brand, your audience and what you want people to do after watching. I handle the rest: concept, plan, filming and editing. You approve the plan before I shoot and the cut before anything goes live.
How fast is the first cut?
Two to three business days after filming. Launching tomorrow? Ask about a 24h rush.
What if I don't like the edit?
Every video includes two rounds of revisions. Most land in one, because we agree on the hook and structure before I start editing.
Can you film, or do you only edit?
Both. I can edit footage you send me, or come film in and around Montréal. Most of my work is shot and edited by me, with a small team I trust for bigger shoots.
Do you work with creators too?
Yes. If you want to make better content yourself, I offer content coaching. It's listed in the offers above.
Which platforms and languages?
Mainly Instagram. Videos are made vertical-first, so they also work on TikTok and YouTube Shorts. I speak English, French and Mandarin, so we can work in whichever you prefer.
3 partnership spots for next month
Let's build something iconic that converts.
A free 20-minute call to see if we're a fit. I'll bring 3 ideas for how your brand could show up in my content,
whether we work together or not.
